Building Better Brands: A Q&A with Kelly Bennett

Kelly is wearing The Barrel Jean Twist in Medium

What led you to be a Brand Strategist?

As a consumer, I've had a personal interest in better-for-you food and beverage brands and studied marketing in college. I found my niche of building brands with founders helping them identify what differentiates their brand in the marketplace, discover unique selling points, and creating buzz with strategic partners, consumers, and retailers.

What is your favorite piece of advice to give an emerging brand?

Find your unique brand story and get good at telling it!

Kelly is wearing The Barrel Jean Twist in Medium

What is a recent conversation on your podcast that really inspired you?

Loved my conversation with Ilay Karateke, Co-founder & CEO BEZI on how she found her niche and personally outreached to retailers in NYC. Such an inspiring story about having a passionate founder with a vision and the drive to make things happen!

What are some new brands that you feel have a great brand identity and why?

I have to give a shout out to my client, Frankly Good Coffee. They recently had a rebrand to launch into retail in January 2025. House of Wynn designed their new branding and packaging. Super fresh, colorful, modern, and communicates their differentiators as small batch, ethically sourced, air roasted, and female led. I'm counting down the days till I find it on the shelf of one of my favorite shops in NYC!

What is your earliest memory with denim?

Probably my mom dressing my sister and I in matching denim outfits

Kelly is wearing The Scissor Cut Wide Leg in Washed Black

How do you like to style Just Black Denim jeans?

Black boots and a tailored shirt